Gillette's social media insights after the "The Best Man Can be" campaign According to Toluna insights survey of 506 respondents emailed to Marketing Dive, 79.6% said they liked the ad and 51.4% believed it had the ability to bring change to the industry. Whilst we continue to donate, we know theres more work ahead of us and continue to act in this space. Gillettes ad was handled with uncharacteristic thoughtfulness. The Best A Man Can Get - Gillette Slogan Explained! A growing TikTok food trend is the equivalent of goblin mode for your midday hunger pangs. Absolutely. But whatever noise has surrounded it, the fact that "We Believe" exists at all is an undeniable sign of progress. Great and strong message. The new "We Believe" ad a 48-second spot that Gillette shared on its social media accounts on Monday plays on the company's tagline of "Is this the best a man can get?" to . The company is not alone in abandoning ad campaigns based on this kind of women as object and reward messaging. What Marketers Can Learn from Gillette's "The Best A Man Can Get" Ad You\'ll receive the next newsletter in your inbox. @Gillette pic.twitter.com/8xrP0kVmEW, Screw toxic masculinity. This recognized slogan used to just refer to the company's popular line of razors, but now, these words have taken on a new meaning in the company's "We Believe" ad campaign. Gillette (@Gillette) / Twitter Gillette turned its 'The Best a Man Can Get' slogan upside down to ask what 'best' means for guys in 2018. Advertising reflects society, says Henry Assael, professor of marketing at NYU Stern School of Business. The #Gillette ad gave me goosebumps. The campaign includes a three-year commitment by Gillette to make donations to organizations that "[help men] achieve their personal best".
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