Currently, you are using a shared account. 3. "BTS always seem to do better and better after each comeback, especially on the charts. Kpop - SlideShare While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. 4. aespa Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. How K-Pop Fandom Operates as a Force for Political Activism - Time The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. JavaScript is disabled. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Learn more about how Statista can support your business. The ratio of female and male fans who buy girl group albums (2020). The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Korean Foundation for International Cultural Exchange. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. statistic alerts) please log in with your personal account. However, K-Pop history has seen some exceptions, for example, TWICE. 7) when looking at Instagram Followers. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Visuals Visuals Visuals. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. If you are an admin, please authenticate by logging in again. They have no real life knowledge so they just believe and go hard for anything. Profit from the additional features of your individual account. Top North and South American Cities for K-Pop. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland.